THE STORYLINE

The date is 2020-03-27

The planet has been struck with the COVID-19 Virus a.k.a the Coronavirus, which has turned
into a modern-day pandemic.

Socialee Distant

Many world leaders took the pandemic seriously and declared a State of Emergency activating
plans, and taking control of the situation to the best of their abilities.

Strong measures were taken, all non-essential businesses were forced to shut down, people
forced into their homes under a quarantine order.

The unemployment rate skyrocketed.

Ordered by all governments to social distance, the human race will never be the same again.

How we act, how we congregate, how we communicate has all changed.

But the biggest change of all will be in the world of Modern-Day Apparel.

SOCIALEE DISTANT APPAREL

Due to the nature of the Coronavirus human beings were told to keep at least 6 feet distance
from each other.

One single particle of the virus could infect you.

Out of the fear of getting sick and dying a new clothing style has emerged.

SOCIALEE DISTANT APPAREL is exploring a new type of clothing line that encompasses the
reaction of the human race to the COVID-19 Pandemic.

Out of the fear of getting sick and dying a new clothing style has emerged.

We explore the mixture of Personal Protective Equipment (PPE’s), mixed with Urban style clothing, and Social Media Emoji

  • SURGICAL GLOVES
  • N-95 FACE MASK
  • SUNGLASSES
  • T-SHIRTS
  • SOCKS
  • FACE SHIELDS
  • HATS
  • HOODIES
  • SWEAT PANTS
  • SHOES

DEMOGRAPHIC

SOCIALEE DISTANT appeals to people who enjoy wearing Urban Styled Clothing, as well to
the younger generation who enjoy modern Genres of music such as pop, rap, electronic or
hip-hop.

IT’S A PLAY ON WORDS!

SOCIALEE DISTANT is a play of the popular phrase Social Distance, or Social Distancing.

It also speaks to the younger generation, who feel Socially Distanced from their parents or society.

EVERYONE IN THE WORLD IS SOCIAL DISTANCING WITH SOCIAL MEDIA!

There has historically never been a single opportunity like this, as the world is forced to
self-isolate.

Celebrities have more time on their hands than ever, and they are spending huge